A coalition of childrens charities including the National Childbirth Trust, Save The Children and Unicef are blaming the advertising of baby formula milk for the increased number of mothers abandoning breast feeding before the recommended six months. They would like to see a total advertising ban on formula milk for babies and say it should be restricted in the same way that Tobacco advertising is restricted. Meanwhile Jordan (Katie Price) has taken it in the neck from the National Childbirth Trust for appearing in OK! magazine, boldly bottle-feeding her new baby Princess Tiaamii from an SMA formula bottle. In fact not only was she photographed with her little princess contentedly sucking away at the bottle, Jordan also declared in the article that she loves them because she can throw the bottles away afterwards. She says she doesn’t care what people say about her “You don’t have to breast-feed. I don’t want a baby drinking from me.” Interestingly there is an advertisement for SMA’s ‘Follow on Milk’ for older babies placed on the following page. The National Childbirth Trust has already lodged a complaint with the Advertising Standards Authority against SMA. TheChief executive of the NCT was so peeved she took her copy of OK! Magazine straight to the Food Standards Agency in person! As for Jordan........ Would those incredible ‘Over Shoulder Boulder Holders’ of hers still be able to produce breast milk?
For People with an APPETITE for LIFE!
Welcome to THE MAIN INGREDIENT a place where Food News, Food Politics, Food Culture, Food Fashion & Food Humour meet. Each week you can preview topical foodie matter from my 'Gourmet Lifestyle' radio show called (wait for it) THE MAIN INGREDIENT. Food for the belly & the brain, I hope you'll enjoy the journey with me. Regards Kel